Hawkins Priday Ltd staff

Kelvin Alexander FCCA
Managing Director

Initially employed as a Manager of Hawkins Priday in November 1998, Kelvin became a Partner of the firm in January 2003 and subsequently became Managing Director in 2010. In addition to obtaining a Practicing Certificate from ACCA at the first attempt, he is also a Registered Auditor and the firm’s Senior Statutory Auditor.

Kelvin is very much a local man having lived in Herefordshire all his life and is keen to support local owner-managed businesses with their specific needs and future plans. He is pleased to be supported by a professional and enthusiastic team who share his desire to help our clients meet and solve each of their own unique set of challenges and demands.

As his football days are well and truly behind him, when not in the office, you will probably find Kelvin either on a golf course trying to reduce his handicap; or on a ski-slope with a snowboard strapped to his feet trying to beat his fastest time; or simply enjoying a pint in his local.

Food loves: Any nice filling in Granary bread!
Food hates: Marmite

Ruth Alexander

Ruth started working for Hawkins Priday in 2002, in conjunction with running her own book-keeping business.

In her role as fellow Director of the Company, she helps manage the smooth running of the Practice along with the Hawkins Priday team. She also brings with her an extensive experience in book-keeping, specializing in Sage accounts and Payroll, but is now developing the team’s expertise in other Cloud based software to ensure that the Practice is at the forefront of the “Making Tax Digital” era.

Due to injury (and old age) her hockey playing days are definitely over, so now in her spare time she plays ‘lazy hockey’ along with her husband.  She also loves swimming, reading and going on holidays!

Food love : Cheese (especially with a glass of port)
Food hate : Kidney (in fact – anything offal)

Holly Edwards MAAT
Client Manager (QB Pro-Advisor)

Holly joined Hawkins Priday in September 2012 as a Trainee Accountant, immediately following her A-Level Results.   She completed three years of AAT studies to achieve her Level 4 Diploma in Accounting in 2015 following all first-time passes.  Holly has since gone on to prove herself to be a valued member of the team which resulted in her being promoted to the position of Client Manager.

Holly took this new role in her stride and her portfolio of clients continues to expand due to her efficient, helpful manner. She oversees the affairs of a wide range of clients including small tax cases, sole traders, partnerships, charities and limited companies. Her day to day work involves reviewing Accounts, Tax Returns, VAT Returns, Payroll etc. You name it, she’ll do it!

Holly is making sure that clients are ready for Making Tax Digital and is embracing the use of Cloud based book-keeping software.  To this end, Holly has obtained the status of an Advanced Pro-Advisor for Quickbooks, providing invaluable help and reassurance to her clients.

On weekends, Holly enjoys spending time with her family and friends, enjoying married life as a newly-wed.

Food love : Mayonnaise – on everything
Food hate : Anything green

Jasmine Tyler  ACCA MAAT
Client Manager

Jazz joined Hawkins Priday in February 2018 as Client Manager having previously worked for another local firm in Hereford for over 10 years.  She became ACCA qualified in 2013 achieving first time passes for each exam and received the impressive accolade of the ACCA Wales award for the highest mark in the Business Analysis paper.

Jazz brings a wealth of experience to Hawkins Priday and currently manages a diverse portfolio of clients including the firms’ audit assignments, ensuring all individual requirements are met. Jazz is excited to join the team and alongside Holly, is looking forward to being an integral part of the expansion plans for the firm.  

When she’s not in the office, Jazz enjoys spending time with her Partner and her brothers’ young family.  She has also been known to be a keen dart player in the past including winning a trophy or two in the local leagues.

Food love : Cherry Bakewells
Food hate : Coffee and anything with coffee in it !

Melanie Stacey
Payroll Manager/Accounts Technician (QBO Certified)

Melanie joined the team in August 2016 having studied AAT Level 2 & 3 via distance learning.  Having come from an industry background armed with extensive book-keeping experience, she is putting these skills into practice by working on limited company, charity, partnership and sole trader accounts preparation.  Her practical end-user book-keeping knowledge smooths the tricky transition to the MTD era for our clients.    Melanie is also our Payroll Manager and oversees all payroll and Auto-Enrolment pension work for our Payroll bureau.

When she’s not at work Melanie runs a Guide unit and a Senior Section unit and tries to get to the gym and Zumba once a week.

Food love : Chocolate
Food hate : Marmalade

Hayley Angell
Trainee accountant/Payroll Administrator (QBO Certified)

Hayley joined Hawkins Priday in December 2014 as a receptionist and administrator whilst continuing her studies to obtain level 4 AAT qualification, which she successfully passed in 2016.   Since coming back from maternity leave in October 17, Hayley has taken on a new role within the Practice which varies from day to day but includes covering payroll duties,  preparing partnership and sole trader accounts, Tax Returns and VAT Returns, and has also undertaken training to complete her QuickBooks certification. 

When she is not at work Hayley spends her time running around after her children, travelling and catching up with friends when the opportunities arise.

Food love : Cheese
Food hate : Marmite

Wendy Winterburn
Office Administrator/Receptionist

Wendy joined Hawkins Priday in January 2017 from a local legal firm and also has over six years’ previous experience working in the Tax Department for a national firm of accountants.

Wendy has an NVQ in Administration, has taken and passed RSA exams in various typing skills and is also First Aid Trained.  Wendy covers all reception duties and is responsible for administrative tasks within a busy accountancy practice.

During her spare time, Wendy enjoys being a performing member for the Hereford Gilbert & Sullivan Operatic Society for whom she is also Treasurer.  Wendy also enjoys participating in ballet and tap classes and is also currently taking singing lessons.

With her father being a local accountant, Wendy and her four younger siblings have grown up in the world of accountancy, so Hawkins Priday may have been her destiny from an early age!

Food love : Chocolate
Food hate : Cheese

Jemima Speck
Trainee Accountant (QBO Certified)

Jemima is our most recent addition to the team having joined Hawkins Priday in October 2018 coming from a finance role within a charity. She passed her AAT Level 4 in July 2015 with first time passes in all her exams and was awarded Outstanding HE Learner of the Year Award in her course. Jemima assists in the preparation of annual accounts for our sole trader and limited company clients and is keen to learn new skills to accompany her new role. She recently obtained her Quickbooks certification.

When she’s not at work, Jemima enjoys a tight schedule of ferrying her children to their various after-school activities, but loves most of all to cook for her family. When she can find the time, she likes to squeeze in a little run (or jog) in too.

Food love : Her mum’s home-cooking
Food hate : liver – bleurgh…

Isabelle Lowe
Trainee Accountant (QBO Certified)

Isabelle joined Hawkins Priday in April 2019, after starting her career in the finance department of a firm of solicitors. Isabelle has recently passed her Level 4 AAT with all first time passes, and most notably achieving ‘Highly Commended’ for the ‘Excellence in Accountancy’ award at HWGTA. Isabelle assists in the preparation of VAT returns and annual accounts for our sole trader and limited company clients. She is very much looking forward to the opportunity of applying her AAT knowledge, and gaining further knowledge and developing her skills further. Isabelle has also recently obtained QuickBooks certification in her new role with a 100% pass mark – making her well placed to help transition our clients onto cloud accounting systems.

In her spare time, Isabelle loves to bake for family and friends. You will also find her in the gym (to burn off the calories from the baking!) partaking in various classes such as boxercise and Zumba, walking her dog over the Malvern Hills, and going out for food.

Food love: Cake
Food hate: Mayo